About SK Roses
SK Roses is a proud and modern family business with multiple locations in Westland. The cut roses Avalanche+ and Lovely Avalanche+ are grown on almost 7 hectares. The Avalanche+ roses are known for their beautiful large, high flower buds, sturdy stem and long shelf life. Every day a driven team works together to deliver the highest quality Avalanche+.
With three generations of experience in greenhouse horticulture, SK Roses is specialized in growing large-flowered cut roses. Over the years, the Avalanche+ roses from SK Roses have been awarded the VGB Rose Netherlands Award several times by the Association of Dutch Flower Wholesalers (the VGB).
History of SK Roses
1981
1981
Establishment of ‘Kwekerij Sjaak Koene’
Sjaak en Cornellie Koene start their company at Zwethkade Zuid in Den Hoorn. In the early years, lilies, chrysanthemums and bouvardias were grown.
1993
1993
Start rose cultivation
There is a switch to the cultivation of cut roses. At first the variety Jazz is planted and cultivation takes place in the open ground. The company is also expanding further to an area of approximately 16,000 m2.
1998
1998
Switch to substrate
Sjaak and Cornellie switched from cultivation in open ground to cultivation on substrate. The rose varieties Passion and Akito are planted.
2005
2005
Name change to Rozenkwekerij Sjaak Koene & Zn.
Sons Marc and Bas Koene join the management. Rose Nursery Sjaak Koene becomes Rose Nursery Sjaak Koene & Zn.
2006
2006
Purchase of Scheeweg
After the management expansion, the number of locations will also be expanded. The second location is located on the Scheeweg in De Lier.
2007
2007
Avalanche+ roses
The first Avalanche+ roses are planted at the new location on Scheeweg. Later, in 2009, the Avalanche+ rose was also planted on Zwethkade Zuid.
2013
2013
Name change to SK Roses
Both the name and logo will be changed to SK Roses, which provides a more professional appearance and is more in line with today's times. 'Quality' is incorporated into the logo, because we always strive for top quality.
2015
2015
Renovation Zwethkade Zuid
To continue to improve the quality of the product year after year, SK Roses has invested in various ways. In 2015, this was reflected in, among other things, the renovation of the location on Zwethkade Zuid. The greenhouse will be raised to 6 meters, the light level will be increased and a new industrial hall will be built.
2016
2016
Tom joins the board
The third son, Tom Koene, joined the management in 2016. Because SK Roses can no longer meet the demand of its customers at that time, this also means the start of drawing up the business plan for a third business location.
2017
2017
Construction Noord-Lierweg
At the end of 2016, a suitable third location will be found on Noord-Lierweg in De Lier. The first phase of 30,000 m² of greenhouse and the processing hall of 4,000 m² will be realized in 2017. There is space available to grow to a total of 60,000 m² of greenhouse through a second phase at this location.
2019
2019
Lovely Avalanche+
In 2018, the Lovely Avalanche+ was discovered at SK Roses. This will be further developed and ultimately planted at the Scheeweg location in 2019
2021 – heden
2021 – heden
Further sustainability
SK Roses continues to focus on improvement and sustainability. To reduce energy consumption further, investments have been made in LED lighting and all business areas have been equipped with solar panels. This saves 35% energy. E-boilers have been purchased to reduce gas consumption. This converts electricity into heat.